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Don't run your startup in the dark

We translate your story into numbers and give you the know-how and the tools to make smarter decisions.

Services

Financial Models

We build you a custom financial model that gives you a big picture overview of your startup, built according to your unique strategy. Everything is mapped out in an intuitive way, so that you can use our model to make decisions relating to customer acquisition, financing, HR, product development, etc. You can use it on an ongoing basis to stay on top of your execution and to help communicate with investors.   Watch video

Our models are also ideal for investors, helping to standardize communication with all portfolio companies.

Financial Models

We build you a custom financial model that gives you a big picture overview of your startup, built according to your unique strategy. Everything is mapped out in an intuitive way, so that you can use our model to make decisions relating to customer acquisition, financing, HR, product development, etc. You can use it on an ongoing basis to stay on top of your execution and to help communicate with investors.   Watch video

Our models are also ideal for investors, helping to standardize communication with all portfolio companies.

Valuation Reports

We provide you with a detailed report outlining your valuation range according to your startup’s unique strategy and supplemented by market research. We perform a simulation analysis on your customized model to give you the most realistic valuation of your startup and some backup to bring to investor meetings.

Investors can use our valuation service as part of their due diligence process. We provide unbiased financial analysis for a last-step “sanity check” before offering a term sheet.

Valuation Reports

We provide you with a detailed report outlining your valuation range according to your startup’s unique strategy and supplemented by market research. We perform a simulation analysis on your customized model to give you the most realistic valuation of your startup and some backup to bring to investor meetings.

Investors can use our valuation service as part of their due diligence process. We provide unbiased financial analysis for a last-step “sanity check” before offering a term sheet.

Advisory Services

We meet with you monthly to make sure you are hitting your key metrics. We’ll update your model as your strategy evolves and do research as needed. We act as an accountability partner to make sure you are focused on what is actually creating value for your startup and that your short-term efforts are aligned with your long-term goals.

For investors, we offer founder coaching for their portfolio companies. Startups with a lot of technical experience but perhaps lacking some business skills can benefit greatly from our support and advice.

Advisory Services

We meet with you monthly to make sure you are hitting your key metrics. We’ll update your model as your strategy evolves and do research as needed. We act as an accountability partner to make sure you are focused on what is actually creating value for your startup and that your short-term efforts are aligned with your long-term goals.

For investors, we offer founder coaching for their portfolio companies. Startups with a lot of technical experience but perhaps lacking some business skills can benefit greatly from our support and advice.

FAQ

Why do I need a financial model and how can I use it?

Just like an architect creates a blueprint before they build a house, entrepreneurs should always build a financial model before founding a startup. A financial model is the most comprehensive tool for laying out your strategy and determining the range of expected outcomes.

You can use your financial model to make strategic decisions, such as how to price your product or service, when to monetize your platform, what market to go after, or whether or not to vertically integrate your operations. You will be able to see the expected impact on your valuation before committing to a strategy. Strategies are difficult and costly to reverse, therefore it is crucial to get it right the first time and re-assess on an ongoing basis.

You can also use your model as a communication tool with investors. Identifying the inputs that move the needle for your business enables you to focus on a few “north star” metrics and set your strategy accordingly. Investors want to see that you are laser-focused on efficient value-creation and not distracted by vanity metrics.

At what stage do I need a financial model?

A financial model is vital to put together your initial story, to raise funding, and to monitor and optimize your deployed strategies.

During the planning phase, a financial model can help you choose between different strategic options. Many questions can be answered, such as which types of customers to target, what price to set for your product or service, and which channels will enable you to reach your customer acquisition goals.

When fundraising, you need to show potential investors how you expect to grow your business to generate the return on investment that they require. A financial model is the ideal tool to tell investors your story, as well as show that you’ve done your homework.

Once you have a sustainable business, a financial model can tell you where to place your efforts so that you maximize the value your efforts create. By analyzing the inputs of the model and seeing the degree to which they impact your overall value, we can see what the main levers of your business are and which areas should be improved to achieve the largest impact.

Do I need a financial model to raise money?

Your financial model shows that you have done the math and that your story adds up to a profitable business at some point in the future. Any intelligent investor wants to see that you have done this exercise and that you have a good chance of providing them with the financial return that they are looking for. Investors come in all shapes and sizes and some care about the numbers more than others, but all of them will want to see that you know what you are talking about and will expect you to be able to explain your decisions. Most investors can tell pretty easily whether you have a deep understanding of your business and where your blind-spots may be. Going through the process of building a financial model will help you identify the gaps in your story.

Furthermore, competition among entrepreneurs has never been higher. The bar continues to be raised in terms of what investors expect to see from startups. A well-informed financial model can help you differentiate yourself from those startups relying on oversimplified financial projections.

In any case, you should be using a financial model to help you decide how much money you need to raise, and when it makes sense to do it. Raising the wrong amount of money, focusing on fundraising at the wrong time, or going with the wrong valuation can set you up for failure. We want to make sure that your fundraising strategy is aligned with your startup’s best interest.

Can’t I just use an excel template I downloaded?

Free templates are often just for show and are only useful once you’ve decided on your strategy. They aren’t built to help you with strategic planning. In contrast, VYS models are customized according to the specifics of your business and thus give you much more insight into the mechanics of your startup. Even more important than how your financial model is structured is the quality of data you input in the first place. Most startups pull their numbers out of the air and in doing so don’t ground their projections in reality. We make sure that your model is stress-tested before you use it to make decisions.

Is it possible to make a realistic financial model for startups, given the uncertainty?

The greater the uncertainty, the greater the need for a model. The purpose of a financial model is to help you make decisions in the face of uncertainty. The model will help map out the key variables and use the best available information to come up with a plan of action that maximizes value. Uncertainty is a good thing because profits are made by being more certain than others in the face of unknowns. If you have a model that fully captures the parameters of uncertainty, you can make educated guesses supported by research and experience. Even more, you will be well positioned to deal with unforeseen challenges and make the necessary adjustments to your strategy.

Why should we go with Value Your Startup?

We are the only people offering a model that captures your entire strategy at a granular level. We offer a complete package of modeling, advice, and support to both startups and investors. Not only do we use advanced corporate finance techniques (such as simulation analysis), but we also bring a wealth of startup experience and general business knowledge. As an unbiased third-party, we’ll help you make decisions holistically so you can move forward with confidence.

 

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